Finally understand what people really need, at the speed your product team moves.
AI-moderated interviews that go deep, adapt in real time, and give you evidence you can trust. Everything is recorded, transcribed, analyzed, and linked back to the original quote, automatically.
Unravel helps product teams get to the truth quickly and confidently.
We run adaptive, AI‑moderated interviews that feel like talking to an experienced researcher. Every conversation is recorded, transcribed, analysed, and linked back to the original evidence.
Validate early
Don't wait until the end to find out you were wrong.
Zero overhead
Hear from real users without the scheduling nightmare.
Deep insights
Go beyond surface level. Double‑click into any answer.
Continuous discovery
Remove dependency on agencies. Build your own habit.
"No magic, no guesses, no black boxes, just real user narratives you can trust."
Past Projects
Understanding Why the NYC Market Wasn't Converting
Breeze is the fastest-growing dating app in the Netherlands, but its early push into New York City wasn't gaining traction. The team needed to understand why, what was different about dating culture, expectations, and habits in NYC compared to NL.
Great. Were there any other topics we didn't cover today that you'd like Breeze to know about your experience?
Let me think about that for a second. This may be... I'm not sure if this goes against Breeze's policy, but I feel like you should be allowed to unmatch someone, I guess. Yes. Because, if someone changes their profile. So when you like them, it was one way and then when you looked at it the next day and it's a bit different and you feel like this wouldn't work, you know, to like X out of that situation.
Insights are based on real audio conversations; for privacy, audio playback is simulated.
The interviewee emphasizes the importance of user autonomy and adaptability. They want reassurance about their ability to manage matches as circumstances change, without being locked in.
How it works
A clear, lightweight workflow that turns your product questions into real user conversations, and traceable insights.
Define your question
Tell us what you want to learn. We turn it into a structured research guide for the interview agent.
Invite participants with a link
Share the link via email, in-product, or WhatsApp. People join whenever it suits them, no scheduling.
Let the interviews run
The agent conducts adaptive qualitative conversations, asking follow-ups that uncover motivations, not just answers.
View results instantly
Recordings and transcripts appear in your dashboard as soon as a conversation ends.
Get evidence-backed insights
Within days, themes and insights are synthesized, each one linked directly to the original quote or audio moment.
About Us
We're designers, researchers, and builders who spent years doing qualitative work the slow way.
We loved the depth, but not the bottlenecks. Scheduling. Moderating. Transcribing. Synthesis. Decks that nobody read.
Unravel exists to remove those bottlenecks and bring teams closer to their users again.
We're currently working closely with a select group of product teams. Want to learn with us?
info@olivierlasonder.comReady to hear what your users really need?
Let’s start something meaningful together.